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Five good reasons why Facebook is good for business

When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should...

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A net of research catches a network

by Ahmed Riaz, Intern at Northern Lights PR You know the dos and don’ts of networking. But do you know the befores and afters? Being friendly and open to people you meet is all well and good, but that...

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Director LinkedIn profiles – how to write them?

Writing a LinkedIn profile for a chief executive or a director can be surprisingly difficult. While you want some personal information, it generally should convey passion and commitment for their...

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